Amazon Prime Day more valuable than Black Friday/Cyber Monday

An overview of visits and transactions on Amazon on Black Friday, Cyber Monday and Amazon Prime Day in the United States.

Amazon Prime Day generated 1.4 million (8.7%) more transactions for Amazon in the US market than Black Friday and Cyber Monday combined, according to Hitwise's latest Amazon Analytics 2018 report. This is despite the e-commerce giant receiving 1.4 million (0.7%) less visitors than on Black Friday and Cyber Monday.

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