Almost three quarters – 3.7 billion – of global internet users will be mobile-only by 2025, according to projections from GSMA Intelligence. Five countries are expected to account for half of all growth in mobile users over the period: China, India, Indonesia, Nigeria and Pakistan. The price of smartphones in these markets continues to fall, while the burden on income from mobile data prices is also reducing.
Facebook, Google, Netflix, WeChat and other large online platforms have already redefined their approach to mobile-first, helping to establish social and online video services among mobile users. Google and Facebook amassed...