Ad spend on YouTube forecast to reach $30.4bn in 2023, growth to accelerate next year

Celeste Huang

An overview of WARC Media’s latest YouTube ad revenue forecast.
As it starts its recovery in the second half of this year, YouTube ad revenue is forecast to reach a total of $30.4bn in 2023. WARC Media’s latest forecasts predict revenue growth will accelerate in 2024, <="" a=""> by the end of next year. <="" a=""><="" a="">YouTube has been hit particularly hard in the digital ad slowdown: the Alphabet-owned platform – which accounts for 5.8% of pureplay internet spend – saw revenues surge by 46.9% year-on-year in 2021, but drop to 1.4% the following year.

Retailremains YouTube’s most important category for ad investment: retailers are expected to spend...

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