Marketing budgets are expanding at a rate never seen before, following deep cuts during the initial wave of the coronavirus outbreak in 2020, according to WARC Data's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
The global index for marketing budgets reached 59.2 in April, the quickest growth recorded in the GMI's more than nine...