69% of strategists say they need to work harder to prove their value

An overview of strategists' opinions worldwide on the impact of the coronavirus pandemic.

The coronavirus pandemic has fundamentally changed the way agencies work, while strategists need to work harder to prove their value to clients, according to insights from WARC's Future of Strategy 2020 report published last year.

WARC's Future of Strategy 2021 survey is now open. If you work in strategy or planning, please before the deadline of the 18th of June. All respondents receive a copy of the report analysing the current state and future trends of the discipline.