WARC Creative 100: Summary of results 2023

The world’s most creative advertising and marketing campaigns of 2023, according to the WARC Creative 100.
  • Across the top 10 campaigns there was a strong theme of promoting societal issues through creativity – women’s issues were focused on by several, while other societal issues covered included The Lost Class on US gun violence, Piñatex on environmentalism, and The Elections Edition on political corruption.
  • Anheuser Busch InBev has held onto its #1 rank and further widened the gap between itself and the rest of the top creative advertisers, with the #2 rank more than 500 points behind.
  • A whopping 48 campaigns across 21 different AB InBev brands were represented in the database this year.
  • Publicis Milan ranked...

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