Yili Grain Multinational Comic Marketing Project

Yili's neutral grain milk brand featuring grains has many grains and focuses on the core selling points of "nutrition" and "anti-hungry". However, the overall neutral grain milk brand market continues to shrink, and grains are also facing severe challenges. The brand hopes to use hot resources to expand the brand's voice and help product sales growth.

Case details

Brand: more grains

Brand owner: Yili

Main Agency: Mindshare/Neo (Mindshare/Ogilvy Century)

Secondary agency: Douyin, Bilibili, Sina Weibo, WeChat

Holding Group: WPP

Put on the market: Mainland China

Delivery time: May 15th-July 7th, 2020