WestJet's 12,000 mini miracles

This case study describes how WestJet, a Canadian airline, utilised social media to increase brand engagement.

WestJet's 12,000 mini miracles

Client: WestJet

Agency: In-House

Campaign Summary

To stand out during holiday season, the Canadian airlines, WestJet, built on its content marketing equity of the past three seasonsand and delivered a deeply emotional, virtual social media extravaganza in the hopes of creating not just a moment but

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands