Sunlight: Bringing colors back in West Bengal

Sunlight, an Indian detergent brand, partnered with a Bengali designer to bring life to West Bengal’s weaving industry in a film and digital campaign.

Background

Sunlight, a 100-year-old regional detergent brand from the house of Unilever is West Bengal’s iconic brand. With superior colour-guard technology, Sunlight depicts its communication through colourful sarees. In 2020, the brand crafted a new purpose-led journey for Sunlight - ‘to enable people to live life in colour’ Though it hasn’t grown to become a national brand, it has consolidated its base in this segment. It has a very loyal user base. Not too many brands offer colour protection. It's a benefit ofhigher-end detergents. But Sunlight had always owned that very consistently. The brand has reached a certain level...

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