Rizheng Food: Buy Rizheng and cook More Energy at home

Jasmine Liao, Sora Chang

Committed to providing natural and healthy grocery products, Rizheng Foods has been on the market for nearly 50 years. The brand hopes to change the status quo of aging of its own image, attract more young consumer groups, and link the brand's main products with young groups.

Case details

Brand : Rizheng Food

Brand owner : Rizheng Food Industry Co., Ltd.

Main agency : Kangrui Marketing Consulting Co., Ltd., No. 5 Public Notice Office

Put on the market : Taiwan

Launch time : August 24, 2020-November 1, 2020

Industry : Food Retail

Media channels : video platform, social media, search, KOL, community

Case summary

How can a food brand that has been in the market for nearly 50 years reshape its brand image to attract the attention and preferences of the young people of the Y and Z generations?...

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