Campaign details
Brand / Campaign: Gaming ‘21Campaign timing: Feb-April ‘21Media used: Digital partnerships, video, social, influencersMedia spend UK: £834K (€6.5m Europe)Third parties involved: Pringles, Grey, Raw Fury, Xbox, Twitch, Verizon, Gleam Futures
Executive summary
This is a story of how we helped Pringles turn an Undead Flesh Eating Cowboy Zombie into a new best friend for gamers. Getting them to fall in love with Pringles along the way (and ultimately helping the brand to create a genuine and credible connection with an important but incredibly discerning and hard-to-reach audience).
Background
Pringles...