Netflix: Pinedo

This case study details how Netflix, a video streaming service, used an unusual political situation and Twitter to market its House of Cards political drama in Argentina.

Netflix: Pinedo

Agency: CIRCUS

Launch: 02/16/2015

Duration: 1 day.


Target audience: General Audience / Internet


House of Cards is a Netflix original series. This American political drama series was created by Beau Willimon, based on the BBC's mini-series of the same name.

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