Netflix: House of Cards FU 2016

This case study reveals how the US video streaming service Netflix made itself noticeable through the most-watched presidential debate in American history to promote the launch of TV show House of Cards' new season.

Brand: Netflix

Agency: MEC and BBH New York


During the most-watched debate in American History, Netflix hijacked reality to launch the new season of House Of Cards, the US cable network's sinister, political satire on the American presidency.

Nearly 30 million people tuned into live TV to watch hopeful Donald Trump and 9 other Republican candidates debate. The campaign piggybacked on the real presidential candidates with a fictional presidential candidate by airing a phony political ad fo

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