Lincoln's Beard Brewing: Weird at the Beard

Philipp Klumpp

Lincoln's Beard Brewing successfully created a brand narrative that increased revenues and resonated in the Miami craft beer market.

Campaign details

Agency: Beyond The AgencyBrand: Lincoln's Beard Brewing Co.Market: USA

Market background and objectives

With over nine brewpubs averaging 68-75K in monthly revenue, big players such as Sam Adams and Ab-Inbev investing in Miami craft breweries, and 3-4 large scale craft beer events held every year, Miami's craft beer scene is active and growing.

Miami's casual and enthusiast craft beer drinkers all have their go-to taprooms. And with nine brands waving for attention in the Miami area, there's much to be offered.

Lincoln's Beard Brewing entered a tough market in May 2016 with six...

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