Campaign details

Advertiser: KFC
Brand: YUM!
Agency: Isobar Shanghai/Ho Communication/Accenture
Country: China

Background

KFC has over 5,800 stores across China. This sounds like a lot, but with a population of 1.39 billion, that’s only one KFC store for every 240,000 people. With China’s sky-high rental costs, how was KFC able to open more stores to sell to more Chinese consumers? During Christmas festive season, KFC opened annual Christmas Fried Chicken Shop integrated online and offline.

Idea

KFC introduced its Christmas Fried Chicken Shop. Not only offline themed stores, KFC also launched online ‘KFC Pocket Stores’ - virtual KFC stores using China’s No.1 social platform, WeChat. All across China, anyone with a phone could open a KFC Pocket Store.