Campaign details
Brand: Johnson & Johnson Consumer Health's Baby Brand (Johnson's Baby)Brand owner: Johnson & JohnsonAgency: IPG Mediabrands / UM / J3Market: US
Executive summary
Johnson's Baby: #InItTogether
5/8/20 – 7/31/20
At the onset of the pandemic, new and expecting parents were filled with anxiety of the unknown. In quick response, Johnson & Johnson partnered with Meredith to bring forth the credible and authoritative voices of Parents, Parents Latina, People, & People en Español through expert led content – aiding expecting and new moms during the COVID-19 pandemic with valuable resources to keep...