Campaign details

Award show: ROI Festival
Award category: Digital Creative Integration
Award level: Gold
Brand: Guerlain
Brand owner: LVMH
Campaign name: 'Stylish Guide To The Yanxi Palace'
Agency: Max Communication 
Industry category: Cosmetics and personal products
Release date: September 2018
Budget: RMB 2-5 million
Country: China


Background

Coinciding with the opening of popular Chinese period drama Story of Yanxi Palace (Chinese: 延禧攻略) in the summer of 2018 was the launch of Guerlain's new Rouge G de Guerlain lipstick range offering 15 case designs and 30 shades.