Google launched the "Google X Zhihu Present: New Ideas for Breaking the Game" to overcome difficulties with Chinese companies going overseas
Nicholas Short, John Dawson, Jenny Zeng
Google regards China as one of the most important B2B markets, so it hopes to become an important partner of overseas companies in the Chinese market to increase the usage rate of Google advertising products, customer love and brand awareness.
Case details
Brand: Google
Brand owner: Google
Main agency: GroupM (Shanghai) Advertising Co., Ltd.
Put on the market: Mainland China, Taiwan
Delivery time: March 20-June 30, 2020
Industry: Internet Information
Media channel: APP
Budget: 22.4 million
Case summary
China...
