Case details
Brand: HiPhiX
Brand owner: Chinese Express i
Main agency: Kaijun Advertising (Shanghai) Co., Ltd., McCANN Shanghai
Holding Group: IPG
Put on the market: China; United States; United Kingdom; Japan
Running time: September 5 to October 5, 2020
Industry: Automotive
Media channels: social media, offline events, outdoor advertising, live broadcast
Budget: 2 million
Case summary
In 2020, the new energy market will become a red sea. In the past, Tesla has doubled its production capacity in China and continuously cut prices, and later the state subsidy policy has been...