Campaign details
Brand: FOX ChannelsBrand owner: The Walt Disney CompanyAgency: The Walt Disney Company Portugal (in-house)Market: Television, Entertainment, Films and Series
Executive summary
We turned Portugal into a country-sized sound studio. By turning traditional ads into scripts and WhatsApp into a microphone. First, we spread over 62 different trailer scripts on OOH posters, print ads, and social media posts. Then we encouraged the fans to record it by using the most democratic mic of all: WhatsApp Voice Messages. Simple as that, any fan could voice-over their favourite premieres' trailers. From anywhere in the...