Entel: Good Signs

Entel, a radio manufacturer, launched a fully integrated campaign across all media channels in Chile to give the public hope of good times ahead during a time when the country was politically polarised.

Campaign details

Brand: EntelBrand owner: EntelAgency: Mccann SantiagoMarket: Telco

Executive summary

During the most profound social conflict in the history of Chile (October 2019) our country was totally polarized in political terms, people were demanding...