The Challenge
The traditional global media and events market targeting Group Treasurers & Heads of Treasury is mature and over crowded by sponsors. EI Advisory's client Deutsche Bank (DB) wanted to differentiate itself and create something unique for the most senior Group Treasurers. This community needed to:
- Be built in order to engage the biggest names in treasury from the largest corporates,
- Convene face to face globally,
- Be digitally connected,
- Create and share dynamic thought leadership.
Underlying this was the objective of ensuring DB are seen as a global leader in transaction banking.
Having evaluated opportunities with multiple media house,...