Campaign details
Brand: White NightBrand owner: Visit Victoria/Victorian Major Events CompanyLead agency: Hardhat Country: AustraliaIndustries: Destinations and locationsMedia channels: Content marketing, Online video, Programmatic display, Public relations, Social media Budget: Up to 500k
Executive summary
The White Knight for White Night
White Night is Melbourne's biggest night light and entertainment show, a one-night, all-night artistic and fun display that brings the whole city together for a night of mind-opening aesthetic fun and appreciation.
After taking over as the lead creative agency in 2016, we again increased attendance to Melbourne's (Australia not...