Whiskas Kitten Kollege: Finding a voice amidst an internet obsession

Cat food brand Whiskas created a branded content platform to consolidate its position in the UK as the reference in cat care and stand out in a crowded arena.

Campaign details

Brand: WhiskasBrand owner: Mars PetcareLead agency: AMVBBDOContributing agencies: MediaCom, GoogleCountry: United KingdomIndustries: PetcareMedia channels:Content marketing, Mobile & apps, Online video, Programmatic display, Search marketing,...