Volkswagen: A unique technology of laser welding in Russia's Volkswagen Polo manufacturing

Volkswagen Group Russia launched an integrated campaign focusing on the benefits of laser welding for the Polo model, leading to significant sales growth.

Campaign details

Brand Volkswagen Brand owner: Volkswagen Group Lead agency: DDB Russia Country: Russian Federation Industries: Compact, small family cars Media channels: Games & competitions, Online display, Online video, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Social media, Television 1 - 3 million