UNICEF: Backpack Graveyard

The United Nations Children's Fund used an installation at the North American UN Headquarters to drive awareness and engagement globally.

Campaign details

Brand: UNICEFBrand owner: UNICEFAgency: In houseMarket: North AmericaIndustries: Charities & voluntary organisationsMedia channels: Other & ambient media, Public relationsBudget: No budget

Executive summary

2018 marked one of the worst...