Brand: We Are Tennis
Brand owner: TEB BNP Paribas
Lead agency: Wanda Digital
Media channels: Online video, Social media, Sponsorship - sports, Word of mouth, advocacy
Budget: Up to 500k
TEB BNP Paribas wanted to increase awareness of the brand's tennis sponsorship among young people, on digital channels. To do this we developed a Snapchat Lens that was used by 2 million people (43% of all Turkish Snapchat users).
Market background and objectives
BNP Paribas is one of the biggest tennis supporters in the world and has created a well-designed perception of that sponsorship around the world. In Turkey, tennis has remained untouched by brands, so as TEB BNP Paribas, we wanted to take advantage of this untouched area and increase awareness of tennis through our work.