TEB BNP Paribas: Tennis stars branded Snapchat Lens

Yıldız Karpuzcu

TEB BNP Paribas, one of Turkey’s leading banks, created a Snapchat Lens to raise awareness of and engagement with the TEB Tennis Stars tournament.

Campaign details

Brand: We Are TennisBrand owner: TEB BNP ParibasLead agency: Wanda DigitalCountry: TurkeyIndustries: BanksMedia channels: Online video, Social media, Sponsorship - sports, Word of mouth, advocacyBudget: Up to 500k

Executive summary

TEB BNP Paribas wanted to increase awareness of the brand's tennis sponsorship among young people, on digital channels. To do this we developed a Snapchat Lens that was used by 2 million people (43% of all Turkish Snapchat users).

Market background and objectives

BNP Paribas is one of the biggest tennis supporters in the world and has...

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