Campaign details

Brand: Starbucks UK
Brand owner: Starbucks UK
Lead agency: Manning Gottlieb OMD
Country: United Kingdom
Industries: Restaurants & takeaways
Media channels: Events & experiential, Merchandise & free gifts, Packaging & design, Sales promotion, Social media, Word of mouth, influencers
Budget: 5 - 10 million

Executive summary

This is a story about how social media can build a business.

It’s not a story about an unexpected piece of hero content, a one-off disruption, or a runaway viral success.

It’s about what brands can learn from how people use social media to build sustainable business growth.

The story of how social media sold over 12 million beverages and returned £14.9m in additional profit.

How the decision to shift marketing investment to social channels drove £18m more revenue.