Campaign details
Brand: Sprint LatinoBrand owner: SprintLead agency: M8, AlmaCountry: United StatesIndustries: Telephone & internet servicesMedia channels: Content marketing, Games & competitions, Mobile & apps, Online video, Social media, Sponsorship - sportsBudget: Up to 500k
Executive summary
La Futbolera is the playful, feisty character who won the hearts of Sprint's target audience as a live mascot; and, more importantly, as a chatbot within Facebook Messenger.
Through this execution within a broader campaign, visitors were informed and educated about Sprint through an entertaining game. Beyond brand lift, the...