Singapore Tourism Board: Justice Bao and The Missing Travel Insurance

The Singapore Tourism Board, a government body, used humorous social media ads and nostalgia to increase awareness of the importance of travel insurance in Singapore.

Campaign details

Brand: Singapore Tourism BoardBrand owner: Singapore Tourism BoardLead agency: TBWA\SingaporeCountry: SingaporeIndustries: InsuranceMedia channels: Mobile & apps, Online video, Social mediaBudget: Up to 500k

Executive summary

This...

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