Campaign details

Brand: Saudi Telecom Company
Brand owner: Saudi Telecom Company
Lead agency: J. Walter Thompson
Country: Saudi Arabia
Industries: Telephone & internet services
Media channels: Mobile & apps, Point-of-purchase, in-store, Social media
Budget: Up to 500k

Executive summary

We created a game changing and first in the Kingdom service that disrupted the shopper experience when registering for a SIM, while simultaneously incentivising employees. The MySTC app now offers a built-in feature that allows customers to put in a request for a SIM card delivery. The first STC salesperson to respond to the request gets to deliver the SIM to the customer and receives a commission for it. With immediate results and an increase in sales, this solution made salespeople happy, customers satisfied and put STC above the competition.

Market background and objectives