Campaign details
Brand: SantoorBrand owner: Wipro Consumer CareAgency: ADK FortuneCountry: IndiaIndustries: Bath toiletries, soapsMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Santoor, India’s leading beauty brand, wanted to connect with young voters during the national elections in April 2019.
Research indicated that Indian youth were disillusioned with politics and voter apathy was high among this digitally-savvy demographic. During the height of election season, #fashion and #beauty were trending more than #voting.
So, our goal was simple: to bridge the gap...