Campaign details

Brand: Royal Institution of Chartered Surveyors (RICS)
Brand owner: Royal Institution of Chartered Surveyors (RICS)
Lead agency: VCCP Kin
Contributing agencies: Good Relations, VCCP Media
Country: Global
Industries: Business services
Media channels: Competitions & contests, Content marketing, Email marketing, Online video, Programmatic display, Search marketing, Social media, Websites & microsites
Budget: Up to 500k

Executive summary

Chartered surveying is perceived as uninspiring, and not conducive to driving useful change. The Royal Institution of Chartered Surveyors (RICS) sees it differently. From its point of view, surveyors safeguard the built environment, drastically changing the urban world. RICS believes that without innovation, it would have nothing, and advocates the power of collective ideas.