Campaign details
Brand: Ritz CrackersBrand owner: Mondelēz InternationalLead agency: HMT AssociatesCountry: United StatesIndustries: Bread, cake, biscuitsMedia channels: Online display, Online video, Point-of-purchase, in-store, Sales promotion, Search marketing, Social mediaBudget: Up to 500k
Executive summary
To combat declining cracker-category sales at Kroger-owned grocery chain Harris Teeter, Mondelēz International, in partnership with HMT Associates, Inc., developed a retailer-specific campaign to drive sales by showcasing the versatility of category leader Ritz Crackers.
Building off the national Ritz Stack It Up consumer campaign, which offered shoppers simple recipes and pairings, the team...