Racold: Mind Your Language

Water heater brand Racold exploited Indians' e-commerce mistypes to spell a disproportionate increase in sales vs money spent in the highly competitive online market.

Campaign details

Brand: Racold Brand owner: Ariston Thermo Group Agency: WATConsult Market: India Industries: Home appliances Media channels: Search marketing Budget: Up to 500k

Executive summary

The key objective for water heater brand Racold was to achieve a dispr

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