OREO Cookies: My OREO Creation

Cookie brand OREO used a consumer-involvement campaign to maintain excitement for its cookies in the US market and keep fans engaged.

Campaign details

Brand: OREO CookiesBrand owner: Mondelēz InternationalLead agency: GeometryCountry: United StatesIndustries: Bread, cake, biscuitsMedia channels: Competitions & contests, Online display, Point-of-purchase, in-store, Sales promotion, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Millennials love being 'in the know' first, and whether they're a Target, Kroger or Albertsons shopper, their phones are never far from reach. As tools they use for both discovery and sharing, we implemented an effective social strategy using on- and off-platform digital banner ads, custom content on...

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