OREO Cookies: My OREO Creation

Cookie brand OREO used a consumer-involvement campaign to maintain excitement for its cookies in the US market and keep fans engaged.

Campaign details

Brand: OREO CookiesBrand owner: Mondelēz InternationalLead agency: GeometryCountry: United StatesIndustries: Bread, cake, biscuitsMedia channels:Competitions & contests, Online display, Point-of-purchase, in-store, Sales promotion, Social...

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