OREO Cookies: My OREO Creation

Cookie brand OREO used a consumer-involvement campaign to maintain excitement for its cookies in the US market and keep fans engaged.

Campaign details

Brand: OREO Cookies Brand owner: Mondelēz International Lead agency: Geometry Country: United States Industries: Bread, cake, biscuits Media channels: Competitions & contests, Online display, Point-of-purchase, in-store, Sales promotion, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

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