OMO: Not another Tide ad, but probably the dullest content in history for the least active kids in history

OMO, the laundry detergent brand, used social media, PR and educational content to change attitudes and increase sales in the Middle East.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: FP7/DXB Contributing agencies: PHD Dubai, Magna MENA, Mint Mena, Google Country: Middle East Industries: Laundry products Media channels: Content marketing, Livestreaming, Online display, Online video, Social media, Word of mouth, advocacy Up to500k