OldTown White Coffee: Anything is Pause-able

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

Campaign details

Brand: OldTown White Coffee Brand owner: Jacobs Douwe Egberts Lead agencies: ensemble worldwide, Initiative Contributing agencies: Reprise, Inventure, Astro Market: Malaysia Industries: Hot drinks Media channels:Cinema, Content marketing, Events Up to 500k

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