Campaign details

Brand: Nippon Paint
Brand owner: Nippon Paint (M) Sdn Bhd
Lead agency: Ensemble Worldwide
Contributing agencies: Entropia (M) Sdn Bhd
Country: Malaysia
Industries: Home improvement
Media channels: Content marketing, Direct marketing, Mobile & apps, Online video, Point-of-purchase, in-store, Print- general, unspecified, Product placement, Programmatic display, Public relations, Sales promotion, Sponsorship - media, Television, Websites & microsites, Word of mouth, influencers
Budget: Up to 500k

Executive summary

Nippon Paint has been leading in product innovation within the Malaysian market, only to be caught up by competitors with similar technology at even lower prices. We aimed to repackage our product benefits into the Child Wellness Range, a range of interior paints to turn walls into a source of wellness for children. We launched a Child Wellness programme with adult experts, hijacked a local TV channel with kid experts, had a TVC, online videos, and campaign website. Sales for our one-of-a-kind Child Wellness Range increased by 75%.

Market background and objectives