Nescafé 3in1: University Pride

Naila Fattouh

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Campaign details

Brand: NescaféBrand owner: NestléLead agency: FP7/CAI, Part of McCann WorldgroupCountry: EgyptIndustries: Hot drinksMedia channels: Online video, Packaging & design, TelevisionBudget: 500k - 1 million

Executive summary

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