Campaign details
Brand: M&M'sBrand owner: Mars Wrigley ConfectioneryLead agency: AMV BBDO, MediaComCountry: United KingdomIndustries: ConfectioneryMedia channels: Mobile & apps, Online video, Outdoor & out-of-home, Social mediaBudget: Up to 500k
Executive summary
In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc. worldwide: M&M’s Mix.
M&M’s is an iconic brand yet, in the increasingly crowded bitesize segment, it still needs to carve out shelf space and remain relevant to consumers. In 2018, we stepped up to this challenge...