Missguided: Missguided Styles Love Island

Missguided, the UK-based online female fashion retailer, drove brand awareness, purchase intent and increased sales by partnering with the UK smash-hit TV programme, Love Island, to make its clothes instantly saleable to viewers on a dedicated app.

Campaign details

Brand: Missguided Brand owner: Missguided Lead agency: MediaCom UK Contributing agencies: ITV Country: United Kingdom Industries: Online retail Media channels: Competitions & contests, Content marketing, Mobile & apps, Online display, Product placement, Sales promotions, Social media, Sponsorship - media, Television, Video on demand, Websites & microsites, Word of mouth, influencers 1 - 3 million

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