Campaign details

Brand: Mercedes-Benz Vans
Brand owner: Mercedes-Benz (Thailand)
Lead agency: BBDO Bangkok
Country: Thailand
Industries: Vans, Trucks, RVs
Media channels: Packaging & design
Budget: No budget

Executive summary

Mercedes-Benz Sprinter is the world's leading medical vehicle and has long been working closely with medical organisations around the world. It decided to partner with the Thai Health Foundation to create a universal language that overcame language barriers between doctors and patients, creating a symbol system that helps doctors diagnose every known illness without using verbal language. This helped to reduce miscommunication between health professionals who work in rural areas – both volunteers and those work in public health centres – and their patients, who often speak different languages.

Market background and objectives