Campaign details

Brand: MediaMarkt
Brand owner: MediaMarkt Saturn Holding Magyarország Kft.
Lead agency: Wavemaker Hungary
Contributing agencies: Umbrella Kreatív Műhely Kft., Be Social, Café Pr
Country: Hungary
Industries: Electrical retail
Media channels: Content marketing, Online video, Programmatic display, Public relations, Sales promotion, Television, Websites & microsites
Budget: Up to 500k

Executive summary

Heroes of Sales is an original web series from consumer electronics store brand MediaMarkt, which differentiates the brand, builds image, serves both strategic and business goals, shows something unique and entertains people, all at the same time.

The web series achieved 1.1m views among 5.5m internet users, gained thousands of positive feedbacks on social media, and realised €50,000 in revenue on MediaMarkt's web shop from the unique, special built-in promotional offers.