Campaign details

Brand: Manpower
Brand owner: ManpowerGroup
Lead agency: Geelmuyden Kiese Nordic
Contributing agencies: Nikolai Lockertsen, Mindshare
Country: Norway
Industries: Employment, recruitment, staff
Media channels: Livestreaming, Online video, Social media, Websites & microsites, Word of mouth, influencers
Budget: Up to 500k

Executive summary

Staffing agency Manpower’s purpose has remained unchanged throughout its 70-year history: ‘Be a force for good by making people employable’. In 2018, the company leveraged gaming experience to make Norwegian millennials and Generation Zs employable despite gaps in their CVs.

In Norway, 71,000 young people sit outside higher education and outside the workforce. They are part of the ‘lost generation’. Many of them have gaps in their CVs – a gap that is hard to account for when they try to get a job. What have they been up to?