Campaign details
Brand: ManpowerBrand owner: ManpowerGroupLead agency: Geelmuyden Kiese NordicContributing agencies: Nikolai Lockertsen, MindshareCountry: NorwayIndustries: Employment, recruitment, staffMedia channels: Livestreaming, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Staffing agency Manpower’s purpose has remained unchanged throughout its 70-year history: ‘Be a force for good by making people employable’. In 2018, the company leveraged gaming experience to make Norwegian millennials and Generation Zs employable despite gaps in their CVs.
In Norway, 71,000 young people sit outside higher education and...