Lifebuoy: The Adaptive Data Lighthouse

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India.

Campaign details

Brand: Lifebuoy Brand owner: Hindustan Unilever Limited Lead agency: Mindshare Country: India Industries: Bath toiletries, soaps Media channels: Mobile & apps Budget: 500k - 1 million

Executive summary

In India, seven out of ten people use Lifebuoy. India's number-one soap brand has made successful inroads into urban India and built its equity as the best soap for protection against germs.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands