Campaign details
Brand: KnorrBrand owner: Unilever Hong KongLead agency: PHD Hong KongCountry: Hong KongIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Mobile & apps, Online video, Programmatic display, Search marketingBudget: Up to 500k
Executive summary
Long working hours leave Hong-Kongers starved of time and consequently they don't have the time or energy to cook nutritious meals, leading to a decline in home dining.
Knorr, a seasoning brand in Hong Kong, turned to multiple data sources to find a solution. Search data revealed that Hong-Kongers were still interested in...