Campaign details

Brand: Just Property
Brand owner: Just Property PTY
Lead agency: Hoola Agency
Country: South Africa
Industries: Property & construction
Media channels: Online display, Online video, Social media
Budget: Up to 500k

Executive summary

Just Property is a professional real estate agency that exists to inspire and enable people to think differently about how they can create and manage their wealth through property.

For this campaign, with a budget of $21,533.40, the aim was to develop and implement a promotional campaign targeted at first-time property buyers, to ultimately gain more leads. The campaign was packaged in such a way that it could be executed at franchise level. This meant that each franchise could run the campaign at any time of the year. It plugs in to their marketing strategy with instructions as to how to use it.